Consumer Marketing Intern (Oakland)

Nature's Cure is seeking an intern to assist its marketing department with a variety of projects intended to grow the core acne and feminine hygiene businesses, primarily through use of alternativeonline/social media, and expand into new product areas. This is an excellent opportunity for someone to gain valuable experience and learn from seasoned professionals in the consumer product marketing and new product development area. Internship requires a 3-month commitment, but longer would be preferred. Could turn into an entry-level position based on performance and company needs.

Due to the entrepreneurial and opportunistic nature of how the business is run, we are not able to guarantee which projects will take priority during the internship. However, below is a list of the types of projects we would anticipate:

1. Social Media marketing – assist with strategy and tactical implementation of marketing using social media such as Twitter, Facebook, MySpace, Social Bookmarking, Online Video etc. This could include writing blog posts or articles on behalf of Nature’s Cure; researching relevant blogs/forums and commenting and developing relationships with bloggers and readers; researching and uploading skin care tips/news, photos and videos to Facebook; producing podcasts and managing podcast sponsorships; executing sweepstakes, coupons and other tactics to entice followers/fans; helping to manage a major social networking contest promotion(see clearconfidence.naturescure.com), and more.
2. Online advertising
3. Write copy for and supervise design and distribution/printing of direct e-mails, flyers, coupons, packaging, etc.
4. Participate in new product testing and/or survey analysis.
5. Research and possibly solicit promotional partners for joint on-pack and display promotions; develop display artwork.
6. Analyze website activity and promotion effectiveness. Refine and update website and ecommerce site.
7. Work on site SEO and linking strategy.
8. Assist with new product development.
9. Develop research questions, conduct surveys & analyze results for surveys concerning advertising, packaging or new products.
10. Provide administrative assistance within marketing and in other departments as needed.
Qualifications:
-A strong interest in consumer product marketing and marketing communications.
-Strong writing skills.
-An affinity for technology and familiarity with web-based vehicles, such as social networking sites and blogs, through first-hand use.
-Prefer experience managing projects with outside vendors.
-Experience and/or education in consumer research.
-Facility with numerical analyses.
-Skills and characteristics that are valued: common sense, extremely thorough and detail-oriented, quick thinking, action-oriented, negotiation skills, analytical, clear communicator, good design sense.
-College education required


Company Description:
Nature's Cure Inc. was founded in 1994 to develop and market innovative Health & Beauty Care products that successfully integrate the best of the clinical world with the safety of natural products. The company markets and distributes the first OTC two-part acne treatment with an internal and external system approach. Using homeopathic all-natural tablets along with highly effective traditional topical treatments, Nature's Cure revolutionized the acne category in the Food/Drug/Mass channels. The company has since brought its inside-outside approach to the Feminine Hygiene category and is continuing to launch new products into existing and new categories. Nature's Cure Inc. was founded by President & CEO Amy Baker, a veteran of classical product marketing companies, Procter & Gamble and Nestle.


Hiring Organization: Nature's Cure

• Compensation: Yes
• This is a part-time job.
• Principals only. Recruiters, please don't contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.

Posted By BingWei Wu