Levi Strauss and Company: Assistant Manager, Digital Marketing (SF)

Job Description

The purpose of this position is to coordinate digital media programs, online promotions, calendars and customer acquisition initiatives within Levi.com

•Execute current programs for organic growth and acquisition: email, affiliate, performance media and SEO.
•Partner with outside partners, agencies and vendors to execute marketing programs.
•Execute lead generation programs including sweeps, email, and co-registration campaigns. Manage lead reporting and CRM data and provide recommendations for future initiatives.
•Maintain online promotional calendar and create weekly/monthly promo codes.
•Work with web analytic programs, including Omniture, to create reports and share key performance insights across email campaigns, customer acquisition and media programs.
•Partner with site operations team to manage site tagging, shopping feed updates and site enhancements relating to acquisition.
•Coordinate weekly and triggered email campaigns with internal team and external agency partners.
•Manage affiliate marketing program.
•Lead on-site search optimization.
•Manage the digital marketing budget.

Qualifications

Basic Qualifications
•Bachelor's degree in a related field of study (Communication, Marketing, Business, etc).
•3-5 years of industry experience with a strong understanding of email marketing, CRM, and digital media planning.

Additional Qualifications
•Must possess a strong understanding of strategic planning and a proven ability to drive execution.
•Ability to work cross functionally and with outside agencies.
•Ability to thrive in a fast-paced, results oriented environment with an entrepreneurial mindset.
•Experience executing email marketing campaigns and CRM.
•Experience with web analytics solutions. Strong statistics/analytics background. Omniture experience a plus.
•Experience preparing and presenting data to support business initiatives.
•Ability to analyze data and convert observations into actions.
•Experience with media buying preferred.
•Retail experience preferred.

To apply online click: http://levistrauss.taleo.net/careersection/2/jobdetail.ftl?lang=en&job=87300

Posted By Magie Fong