Associate Media Director (Out-of-Home_ (OMD Los Angeles)

Reply to: job-904402760@craigslist.org ^[?]
Date: 2008-11-03, 12:33PM PST


OMD (www.omd.com) is the largest and most innovative media communications specialist in the world, with more than 140 offices in 80 countries. Named 2005 Global Media Agency of the Year by Adweek and 2005 Media Agency of the Year in the U.S. by Advertising Age, OMD also had the distinction of winning the most EFFIES in 2006 and more Media Lions than any other media agency at the 2006 Cannes International Advertising Festival. The agency network is a unit of Omnicom Group Inc.

At OMD, we believe meaningful insights create powerful ideas that deliver compelling business results. We deliver competitive advantage in media communications through innovation and execution. Our ideas do not happen by chance. They are the product of highly talented and creative people, superior research techniques, expert negotiations and a lot of hard work.

Role:

An Associate Director provides overall leadership to the account group and manages the day-to-day activities of the account service and media buying for clients. The Associate Director is to ensure the client¡¦s media plans are developed and implemented with the highest level of professionalism. A successful Associate Director must be an effective communicator and possess the ability to both work and lead a group in a team environment.
Media Strategy:
ƒÞ Supervise strategic development and implementation of the agencies/client Out-of-Home programs
ƒÞ Evaluate competitive activity in the marketplace
ƒÞ Be fluent and knowledgeable with all local media and be able to communicate a cohesive OOH plan to the client/agency
ƒÞ Prepare and provide OOH recommendations and rational on local media options to regional OMG offices
ƒÞ Assess media performance in order to determine the extent to which the original objectives and strategies were accomplished
Management:
ƒÞ Responsible for the overall direction, coordination and evaluation of all account personnel, including:
o Hiring and training
o Distributing, planning, assigning and directing work load
o Appraising employees¡¦ performance
ƒÞ Responsible for educating OMG personnel and agency/client about new media, industry trends, relevant opportunities, market and plant conditions as well as any other pertinent information
ƒÞ Provide leadership necessary for individuals¡¦ personal, professional and company growth
ƒÞ Manage the flow of client media-related issues. Create solutions and resolve problems
Maintenance:
ƒÞ Guide the account(s) to profitability and stability by growing business of existing accounts and developing new sources of revenue
ƒÞ Responsible for recognizing new account opportunities and working with partners to acquire new accounts to grow OMG revenue
ƒÞ Provide monthly income projections to Managing Partner
ƒÞ Provide point-of-view on various media in the marketplace
ƒÞ Handle any client requests ¡V i.e. plan changes, budget changes, provide marketplace information
Media Expertise:
ƒÞ Maintain an up-to-date knowledge of OOH opportunities, market developments, trends and media research
ƒÞ Develop and maintain an in-depth knowledge of non-traditional OOH companies and media options
ƒÞ Attend internal and external presentations
ƒÞ Play an active role in the OOH advertising industries
Competencies:
Knowledge/Expertise
ƒÞ Thorough knowledge of the principles of advertising, marketing and media. A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism
ƒÞ Thorough knowledge of the dynamics of media. How each media element performs alone, how they perform together and how they are constantly changing
ƒÞ An understanding of the client¡¦s industry and environment within which he operates
Skills/Abilities
ƒÞ Leadership
¡V Ability to train and inspire team
ƒÞ Teamwork
¡V Ability to foster a strong, cohesive working team
ƒÞ Technical Skills
¡V Ability to understand media data sources in terms of what is measured, the method, and information reported
¡V Thorough knowledge of the principles of marketing and advertising as well as an understanding of media concepts and terms, creative and budget requirements
ƒÞ Problem Solving
¡V Ability to use alternative analytical approaches to solve media problems
¡V Ability to think in a non-linear fashion
¡V Ability to effectively handle personnel issues
ƒÞ Verbal/Written Communication skills
¡V Ability to write clearly and concisely and present orally in an articulate and confident manner
¡V Ability to effectively and comfortably communicate and interact with clients and effectively negotiate on the client¡¦s behalf
¡V Ability to articulate objectives, opportunities and techniques


Requirements: College graduate with relevant experience (employment or internship) in media or advertising required. Solid written and verbal communication skills; as well as excellent quantitative (analytical and math) skills. Proficiency in PowerPoint and Excel.

Interested candidates should email their resume and salary expectations to Christina.hebda@omd.com.

posted by julia woo 11/3/08