Friday, October 7, 2011

Marketing Manager, Digital Promotions - Old Navy Brand (SF)

Job Description
At Old Navy We Make Value Cool.

From day one, Old Navy was a revolution. We were something the world had never seen - fabulous, affordable fashion. We didn't take ourselves too seriously, and we broke the industry's rules. We said fashion didn't have to be just for rich people. It could be for everyone. We opened our first store in 1994 and we've been on a tear ever since. We were the fastest retailer to reach $1 billion in sales within four years and today we're one of the largest apparel brands in North America, operating more than 1000 stores across the US, Canada and Puerto Rico. Over 350 million (that's not a typo) customers cross our doors and spend over $5 billion dollars with us each year.
Job Responsibilities:
  • Oversee creation of short-and long-lead promotional materials, primarily focusing on digital assets (email, social media copy/assets, placements/Stores & More tab, in-shop placements) and in-store, offer-based programs (bounceback coupons, same-day offers, etc.)
  • General management of promotional infrastructure so offers are compatible with Old Navy Online check-out and in-store registers
  • Liaise between Old Navy Brand Marketing team and Old Navy Online (ONOL) - ensure streamlined scheduling and mgmt of assets , and oversee shared calendar
  • Own general program effectiveness, with blended view of x-channel results (assessing through quantitative and qualitative data)
  • Manager of all strategies and assets for weekly digital business process
    • Manage all weekly business offers, prioritizing ongoing requests from weekly business meetings
    • Prioritize and negotiate placement for seasonal digital calendar, including inbound requests from brand partners: ONC, Outlet, brand mtkg vehicles
    • Coordinate assets and deliverables across multiple teams in brand mktg
    • Brief & creatively manage any/all 'new' assets for emails
  • Collaborate with internal business partners (pricing, store operations/communications, finance, legal, visual merchandising, merchandising and inventory management) to ensure strategies and deliverables service the overall business
  • Integrate messaging across vehicles and in-store, as appropriate
  • Present strategies and ongoing results to senior leadership
  • Great project management skills and ability to effectively juggle multiple projects at one time
  • Proven experience guiding creative process from strategy through visual execution
  • Exceptional analytical and problem solving skills, with ability to link strategy to financial plans
  • Strong interpersonal skills, with ability to influence and collaborate in a cross-functional setting, and effectively interact at all levels
  • Proven track record as a proactive, trusted advisor and thought leader on strategic issues
  • Strong oral, written and formal presentation skills including ability to communicate complex ideas in a simple way
  • Able to work in and bring structure to ambiguous environments
  • Demonstrated initiative and ability to work independently
  • 4-6 years of promotions and/or online marketing experience, preferably within retail industry, advertising, consumer products, or management consulting
  • BA/BS degree; MBA preferred
  • Interest/Knowledge of Retail industry

Posted by: Brittini Torres

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