Monday, November 28, 2011

Online Marketing/Social Media Lead (Palo Alto)

Cocobop.com is a pre launch start up that will change the way women buy accessories forever and if you love fashion and have a history of working in the space, then we should talk. We are currently searching for our Online Marketing/Social Media Lead with exceptional Digital Marketing Analytics, Social Networking and Project Management skills. You will be an integral part of a social media/marketing department, developing and implementing regular campaigns. You will plan and execute programs using best practices and techniques to increase brand visibility, grow and build community relationships. The position will focus on cutting edge tactics for new and emerging social media platforms to include Facebook, Twitter, Tumblr, YouTube, etc. In this role the you will have all the freedom you can think of, to develop, implement, analyze and report on post campaign results and future campaign goals, ideas, planning and testing. 

Some of the things you'll be doing:
• Manage all aspects of planning, execution and reporting on all marketing and social media campaigns
• Assist with development of all marketing strategies, audiences and email test plan designs
• Set-up social platforms to include Facebook, Twitter, LinkedIn, Flickr, YouTube, widgets and applications
• Analyze all campaigns and prepare weekly, monthly and quarterly reports
• Liason with design, e-commerce, marketing and IT to ensure requirements are being met
• Test and QA check all email campaigns for compatibility with web browers and email clients to ensure links, images, subject lines and list segments are in order

What are we looking for:
• Creativity and out of box thinking
• Deep understanding of execution and workings of social media channels -- facebook, twitter, blogs and email
• Numbers driven decision making
• Love for Fashion, ideally having worked in the space as a marketeer, stylist, writer, blogger, buyer, etc
• Sense of humor and passion for story telling -- and writing
• Knowledge of basic HTML, Digital marketing, Web development and general marketing concepts
• Time management and exceptional organizational skills
• Exceptional verbal and written skills
• Exceptional work ethics, ability to work well with others under pressure and to meet deadlines

Please send your blog and twitter handle along with your resume. 


Posted By: Brittini Torres

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