Description
Are you an online marketing star with solid e-commerce experience that can help to continue the growth of one of the world’s leading online games brands? Have you been directly accountable for marketing programs for online products and customer lifecycle management?
What you get to do every day:
■Develop and implement strategic marketing plans and budgets for traffic-building, customer acquisition, SEM, and affiliate marketing programs for the Shockwave brand, with emphasis on paid and premium products - Club Shockwave, Shockwave UNLIMITED, and downloadable casual games
■Work hand in hand with Shockwave product and content teams to contribute to overall brand and product strategy and priorities
■Manage marketing staff in weekly site programming and merchandising tasks to success by empowering them in their daily work product and deliverables
■Identify and scope new marketing opportunities with Bus Dev, Content Acquisition and Licensing teams oversee distribution partnerships and affiliate programs
■Creative development for on-site and external marketing, seasonal offers, pricing promotion, and programming
■Testing and optimization of all aspects of Shockwave’s customer acquisition funnels including creative positioning, and user flow
■Testing and evaluation of new marketing channels and tactics such as DRTV or CPA / CPM networks
■Proactive approach to PR, events and conferences in coordination with internal PR resources
■Direct management of multi M$ budget, and pricing strategy for all product offerings
■Oversee contracts and relationships with external agencies and vendors
■Oversee creative development, testing strategy, and messaging.
■Implement response tracking capability and measure ROI for all campaigns
■Meet with Developers and Publishers to define Marketing commitments on licensed content
What you bring to the role in your professional toolkit:
■BS/BA/MBA preferred and a minimum of 7 years strategically driving the marketing vision of a high volume consumer facing Game, Entertainment or Social media product line required
■Hands-on experience in the development of marketing roadmaps with e-commerce components in a B2C environment to include detailed specifications, project plans, status reports, and budgets
■Proven strength in definition and translation of web and market analytics from data to implementation of new features
■A passion for games, the Web and great user experiences
■Proven ability to monetize online audiences through premium subscription and or ecommerce solutions
■Exposure to web analytics systems and syndicated services preferably Omniture SiteCatalyst and Google Analytics
■Dynamic, intuitive, able to deal diplomatically with challenges in your work
■Solid forethought and future thinking about how to improve marketing of products and the business with a knowledge of the industry and competitors
■Experience in the online/social games and the entertainment industry
■A driven leader with an entrepreneurial spirit – the vision to define a forward-looking path and the tactical skills to execute on it
■Demonstrated success having diplomatically lead cross-functional teams through complex projects to include - development, creative, production, and editorial - on-time and within-budget
■Leadership skills and the tenacity to exceed expectations always
■Mentorship capabilities and the want to nurture staff to constant achievement
■Excellent decision making skills with a knack for identifying, prioritizing, and articulating the highest impact initiatives
■Able to meet deliverables and drive your work to completion within specified timelines
■Great communication skills both written and verbal
■Able to present ideas and solutions to many audiences including senior management
■Can work cross functionally in many areas without being constrained by your job function
■Collaborative, upbeat work ethic where you can take ownership and have fun
Posted By Magie Fong
